New Balance 740 'Neo Flame'

The New Balance 740 Neo Flame with style code U7403P9 brings one of the boldest colourways yet to the revived 2000s runner. The 740 started life as a heritage running shoe known for its reliability and comfort, and New Balance brought it back in October 2024 with the original design intact. In this Neo Flame / Pink Chalk version the shoe pairs its full-length ABZORB midsole with a fiery orange-red upper, giving the retro tech look a loud, summer-ready twist that works for both men and women.

Colorway: Neo Flame / Pink Chalk

The New Balance 740 Neo Flame is built on an open-knit mesh upper in a vivid Neo Flame orange-red, with angular synthetic overlays in the same tone wrapping the toe, midfoot and heel for that typical early-2000s runner structure. A moulded TPU N logo sits on the side panel, while reflective accents pick up light after dark and underline the technical running roots of the model. Soft Pink Chalk details break up the flame tones and keep the design playful rather than aggressive. Underneath, the segmented midsole houses New Balance's ABZORB cushioning, which combines shock absorption with compression resistance, and a durable rubber outsole provides grip on city streets. Speed lacing completes the Y2K package. Pair the U7403P9 with neutral denim, grey sweats or an all-black fit and let the shoe carry the outfit.

How does the New Balance 740 Neo Flame fit?

The New Balance 740 Neo Flame generally fits true to size, so most wearers can stick with their usual New Balance size. The open-knit mesh upper with synthetic overlays and the firm heel counter give the shoe a snug, close-to-the-foot feel. If you have wide feet or prefer extra room in the toe box, going half a size up is the safer choice. The ABZORB midsole keeps the ride cushioned and stable for all-day wear.