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Press

Welcome to the Woovin Press Page, your official source for the latest announcements, press releases, and media coverage. Since our launch in Amsterdam in 2020, Woovin has been at the forefront of transforming the sneaker marketplace by connecting enthusiasts, collectors, and sellers through a platform rooted in authenticity, innovation, and community. Here, you'll find a selection of press articles to keep up with our journey as we continue to shape the future of sneaker culture.

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De Ondernemer, January 2026

Woovin sells 30 percent of its sneakers in Germany after successful expansion

Less than three years after launching, Woovin has served almost 50,000 customers and is approaching €10 million in revenue. By now 20 to 30 percent of sales come from Germany; after that successful expansion, founder Tio Laurey is setting his sights on the rest of Europe.

RetailTrends, January 2026

Startup of the month: Woovin aims to become Europe's biggest sneaker platform

Woovin is approaching €10 million in revenue and, after growing successfully in Germany, is expanding into France and Italy. The platform focuses on verified business sellers and offers a transparent marketplace where consumers see which store they buy from.

Emerce, January 2026

Sneaker marketplace Woovin approaches €10 million in revenue

Dutch sneaker marketplace Woovin came close to breaking the €10 million revenue mark in 2025, growing fifty percent. After a successful expansion into Germany, the company is targeting France and Italy in 2026.

RetailTrends, January 2026

Sneaker platform Woovin expands into Southern Europe

After its successful German expansion, Woovin takes the next step: the platform is going live in France and Italy, bringing its verified marketplace to Southern Europe.

De Telegraaf, January 2025

Tio turned sneaker reselling into a business: 'My parents were amazed'

Tio Laurey, a twenty-year-old entrepreneur, started reselling exclusive sneakers at just fourteen, pocketing his first €750 in profit. Combining his passion for sneakers with an entrepreneurial spirit, he launched the sneaker platform Woovin in April 2023 — now valued at €5 million.

Emerce, June 2024

Growth capital for Woovin, expansion into Germany

Sneaker marketplace Woovin raises growth capital to expand into Germany, marking the platform's first international expansion. A group of angel investors valued the Dutch start-up at €5 million as part of a bridge funding round led by Gijs van Benten and Tio Laurey.

FashionUnited, June 2024

Sneaker platform Woovin expands into Germany

Trade publication FashionUnited covers Woovin's German launch: German buyers and sellers gain access to the marketplace where verified stores sell directly to enthusiasts.

Twinkle, June 2024

Woovin puts its sneakers on German soil

E-commerce publication Twinkle highlights Woovin's German launch: the community-driven sneaker marketplace takes its model across the border.

Sneaker Squad, January 2024

Sneakerhead & Entrepreneur: Tio Laurey from Woovin

As a sneaker enthusiast, you've probably come across the name Woovin in the past year. Perhaps you've even 'copped' a sneaker through them. Sneaker Squad has also been collaborating with Woovin for a few months now. In short, it was high time for an interview with Tio Laurey, the founder and creator of Woovin!

Dragons' Den, September 2023

Woovin pitches in Dragons' Den (season 3)

Founder Tio Laurey presented Woovin in season 3 of Dragons' Den together with business partner Wout Eggink, introducing the sneaker marketplace and its vision to the panel of investors. Recorded in 2022, before Woovin's official launch. Watch the episode on NPO Start.

Emerce, September 2023

How Woovin Built a Unique Online and Offline Sneaker Community

Many companies aim to build a community around their brand, but achieving this is not easy. Sneaker marketplace Woovin focuses on personal contact between buyers and sellers to create a close-knit sneaker community. While online platforms such as blogs, Instagram, podcasts, and forums are used, capturing the attention of impatient consumers in today's online world proves to be challenging.

Sneakerplaats, August 2023

Woovin & Adje Celebrate 50 Years of Hip Hop

Woovin and the one and only Adje put the spotlight on 50 years of hip hop in a cool mini-documentary and an unbeatable sneaker giveaway. Dive with us into the connected world of music and kicks that has dominated the streets for decades.

Soundflow, August 2023

Woovin and Adje launch docu to celebrate 50 years of hip hop

The online sneaker platform Woovin, in collaboration with the Dutch-speaking rapper Adje, has released a documentary in honor of the 50th anniversary of hip hop. The short documentary offers a glimpse into the history of sneakers and the music genre that originated in New York in the 1970s. Woovin and Adje demonstrate that the two elements are inseparably linked.

mt/sprout, July 2023

These are the Best Young Entrepreneurs of 2023

The Netherlands is brimming with young entrepreneurial talent. MT/Sprout is giving it a stage again this year with the 25 under 25, the list of the most promising entrepreneurs. In early July, the best will pitch for the 25 under 25 trophy, and you get to help decide who goes to the finals!

QUOTE, April 2023

Just do it! The sneaker boss from Groningen (22) wants to become the biggest player with Woovin: 'First 150k is in'

Turning your great passion into your dream job? Sneaker enthusiast Tio Laurey is well on his way, kicking off with an investment of 150k for his platform. "Yes, it's going well, quite busy with our launch month. We are very happy to announce this wonderful investment."

jij&wij, April 2023

Student Tio raises €150,000 for online sneaker community

Student and founder Tio Laurey raised 150,000 euros for his online sneaker community Woovin, shortly after the platform's soft launch.

FONK, April 2023

Sneaker platform Woovin raises €150,000 after soft launch

FONK covers Woovin's first funding round: 150,000 euros after a successful soft launch, fuelling the official launch.

FONK, April 2023

Texting with Tio Laurey about the launch of Woovin

In its "Appen met" series, FONK talks to founder Tio Laurey about the launch of the innovative sneaker platform Woovin and what comes next.