Image: Sole Retriever
Kith, a sneaker and streetwear boutique started in 2011 by Ronnie Fieg, has become one of the best-known high-end retailers of sneakers, not only in America but across the world. But one of their defining traits is the frequency of their collaborations with other brands, such as their Kith Treats ice cream selection devoting flavours to stars such as LeBron James and Action Bronson. In addition are their sneaker collaborations with Nike, New Balance, Asics and a whole host of brands, sneaker and fashion related or otherwise.
Image: Sole Retriever
This month, however, they will take on the increasingly popular silhouette, the XT-6, as their first collaboration with French sports equipment and clothing brand Salomon. It was popularized during the recent โGorpcoreโ trend which focused on functional outdoor wear, from hiking clothes to extreme weather jackets. Alongside brands like Arc’teryx, Salomon – who have been putting out quality outdoor gear since 1947 – have adapted to their growing lifestyle-focused consumer base. This is no clearer than with their XT line, with frequent collaborations and new colourways being made to keep consumers’ attention. And with much success: the XT-6 has held on to its popularity as we come out of the โGorpcoreโ phase, due to their easy wearability with several athleisure/y2k outfits. Plus, this Kith collaboration comes off the back of Salomon’s collaboration with Maison Margiela, noting a clear indication of the kind of audience Salomon are trying to capture, diversifying their sales from functional sportswear towards increasingly trendy lifestyle designs.
Image: Sole Retriever
The shoes have been remade in three new colourways, all with white detailing playing second fiddle to the blue, brown and purple colours that define each pair. Otherwise, the model is kept relatively simple and minimalist save for the addition of Gore-Tex to the model for the first time, further blending the worlds of function and fashion. Subtle Kith branding shall be featured on the tongue tab alongside Salomon branding, which is also present on the heel counter.
Look out for these pairs landing in stores from the 19th of December but, if youโre looking to pick up a pair of Salomons over the holidays, check out WOOVIN to guarantee you are getting the best prices.
