The adidas Yeezy collaboration with rapper Kanye West is perhaps one of the most influential partnerships in the sneaker world. The collaboration began in 2015 and since then, they have released many iconic pairs. These sneakers remain highly popular and are emblematic of adidas.

The Genesis of Yeezy

American rapper Kanye West, known for tracks like 'Power', 'Runaway', and 'Gold Digger', initiated his partnership with adidas in 2015. While he had previously worked with Nike in 2006 on a sneaker that was never released, it was with adidas that he found a lasting collaboration. The brand was established under Nike, with the first Yeezys hitting the market. The prices for these sneakers skyrocketed quickly.The Nike Air Yeezy 1, Kanye's first sneaker with Nike, achieved a milestone when someone bought its prototype for $1.8 million in 2021. The Nike Air Yeezy 2 followed suit, and the vivid red 'Red October' model (2014) represented the final sneaker created through the Kanye-Nike partnership.

Why did adidas sever ties with Kanye West?

In October 2022, adidas made a significant announcement, revealing that they were ending their partnership with Kanye West. The rapper had become embroiled in a series of controversies. Consequenlty, this marked the end of the adidas Yeezy sneaker line.Although the brand name 'Yeezy' is owned by West, adidas still retains the intellectual property rights to the sneaker designs. This means that they can continue to sell the remaining stock they have. Furthermore, they donated a portion of the proceeds from the restock in June 2023 to organizations affected by Kanye's anti-Semitic remarks.

Are my Yeezy sneakers true to size?

In general, the Yeezy tends to run slightly smaller in size. Therefore, it's recommended to go up by at least half a size from your regular Adidas size to ensure the most comfortable fit.
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