On.
On is one of the fastest-growing premium sneaker and performance running brands in the world, known for combining Swiss engineering with minimalist design and next-level comfort. Founded in Switzerland in 2010, On quickly gained global recognition thanks to its innovative CloudTec® cushioning technology, which delivers soft landings and explosive take-offs for a smooth, responsive ride. What started as a performance running brand has evolved into a lifestyle favorite, with models like the Cloud 5, Cloudmonster and Cloudnova becoming staples in both the running community and modern streetwear culture.
The brand’s philosophy is built around performance, innovation and clean design. On sneakers are instantly recognizable thanks to their signature cloud-shaped sole units, lightweight construction and sleek silhouette. Technologies such as Helion™ superfoam and Speedboard® plates enhance energy return and stability, making On shoes popular among runners, athletes and everyday wearers who value comfort and support. At the same time, the neutral color palettes and refined aesthetics make On sneakers easy to style with casual outfits, athleisure and smart-casual looks.
Today, On is worn by elite athletes and lifestyle enthusiasts alike, including high-profile ambassadors such as Roger Federer. The brand has positioned itself as a premium alternative to traditional sportswear giants by focusing on innovation, sustainability and elevated design. Whether you’re looking for high-performance running shoes, everyday comfort sneakers or stylish athleisure footwear, On delivers a unique combination of technology, comfort and modern Swiss design that continues to grow in popularity worldwide.
