New Balance has a history of over 100 years, founded in 1906 as in Boston, by British businessman William J. Riley. It began by offering specialized insoles for foot problems and for professions that required prolonged standing.

Inspiration

Riley drew inspiration from the three-toed feet of chickens in his backyard, leading to the development of insoles. The name was chosen to reflect how chickens used their foot shape to maintain balance.

Milestones

Significant milestones, such as the launch of the innovative 990s in 1982 gained attention as a high-end choice for sneaker enthusiasts. The introduction of the New Balance 574 in 1988 as a technical running shoe. The influence of the New Balance 991, worn by Steve Jobs, further solidified the brand's reputation. The brand's diverse models, including the New Balance 2002R, 550, 992, and 327, cater to various lifestyles and retro aesthetics.

Various Styles

Up until now, the sneakers has continued its steady growth and is regarded as one of the leading manufacturers in the athletic footwear industry. They are renowned for their exceptional quality, distinctive designs, and ongoing innovations. Offering an extensive range of sneakers in various styles, New Balance caters not only to running shoes. They also provides footwear for numerous other sports, including basketball, tennis, and soccer. Overall, the company remains a top player in the athletic industry, celebrated for its rich history and commitment to excellence.

Are my New Balance sneakers true to size?

Although individual experiences can differ, it's commonly noted that footwear typically aligns closely with true sizing. It occasionally runs slightly larger when compared to other brands.