Air Jordan 3.

In 1987, the renewal of Jordan's contract with Nike posed a challenge, and the realization dawned that something monumental was necessary to retain the basketball icon. It was the revolutionary design of the Air Jordan 3 that came to the rescue. Emerging as one of the most revered Air Jordan models of all time, this silhouette established a fresh benchmark for both Nike and Michael Jordan's sneaker line.

The Story.

Despite not having appeared on the Air Jordan 3 since its initial release 30 years ago. The iconic Swoosh now makes its reappearance, just as it was envisioned in the original sketches. This particular version will feature an unprecedented 'Fire Red' color combination. Hatfield comments, "It's evident that the shoe was initially conceptualized with a prominent Swoosh. Its inclusion enhances the overall aesthetics of the footwear. Deliberate space was allocated for it. However, during that period, it served as a significant statement to bestow upon Jordan something uniquely his own."

Specialty - White Cement

The Air Jordan 3 was released in January 1988. While Jordan had sporadically worn the 'White Cement' colorway as early as November 1987, most fans remember him first wearing this model during the 1988 NBA All-Star game. The 'White Cement' and 'Black Cement' were released in January 1988. They have remained the most popular colorways, with numerous re-releases over the years.